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We are CRM Improvers. As senior commercial professionals we have over 20 years of experience in data driven marketing across a variety of sectors. ​

We have an excellent track record of using advanced analytics to deliver revenue improvement, website conversion, data strategies and campaign optimisation.

As enthusiastic, committed and hardworking consultants we offer a range of services to help drive CRM optimisation.

What Do We Do?

We are consultants with a focus on direct and digital marketing analytics. We help clients to translate data in order to plan and implement effective campaigns. We specialise in creating, managing and delivering campaign optimisation programmes and are familiar with advising organisations on the effective use of advanced analytics.


"I worked with George at Epsilon and worked closely with him on pitches and the subsequent delivery of projects. George is professional, dedicated and meticulous. He understands data and how to integrate various forms of data to create a whole picture of a company's customers. He is friendly and approachable and a hard worker. I would gladly work with him again in the future."

Data Planning Consultant, formally of Epsilon International.

“I worked with George in the early stages of the Revenue Management roll-out. He is extremely good with data and was able to get some key insights out of the data and present them in a compelling way. I would not hesitate to employ him again.”

Head of Revenue Management, formally of Regus.

“George is a highly professional and insightful marketeer. He is results-focused and tenacious, which are desirable qualities in the competitive media marketplace. His workshops and training programs were always well-prepared with engaging content throughout. As a result the reviews from clients and agencies were very positive.”

Senior Manager - Media Markets, formally of Royal Mail.
CRM Improvers
E: info@crmimprovers.com
T: 07983 570 305

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